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Tag: Snapchat

Snapchat would have grown faster under Meta - Zuckerberg
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Snapchat would have grown faster under Meta – Zuckerberg

Meta CEO Mark Zuckerberg testified this week that Snapchat could have seen faster growth if it had accepted Facebook’s acquisition offer more than a decade ago, according to court coverage by Business Insider. Speaking during Meta’s ongoing antitrust trial, Zuckerberg reflected on the social media giant’s failed attempt to purchase Snapchat in 2013. While contemporary […]

Snapchat introduces AI-powered video lenses
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Snapchat launches AI-sponsored lenses for immersive experience

Snapchat is rolling out a new advertising format called Sponsored AI Lenses, allowing brands to engage users through immersive, AI-generated experiences. The feature builds on Snapchat’s existing sponsored lens offerings but introduces proprietary generative AI technology to personalize user interactions like never before. With these AI-powered lenses, users can take selfies that transform them into […]

Snapchat introduces AI-powered video lenses
Tech

Snapchat introduces AI-powered video lenses

Snapchat has launched its first-ever generative AI video Lenses, marking a major step in integrating artificial intelligence into its platform. The new feature, powered by Snap’s in-house generative video model, is available exclusively to users subscribed to Snapchat Platinum, the app’s premium tier, which costs $15.99 per month. The move follows Snap’s unveiling of an […]

Snap CEO Spiegel mocks Zuckerberg over Snapchat copycat by Meta
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Snap CEO Spiegel mocks Zuckerberg over Snapchat copycat by Meta

Snap CEO Evan Spiegel took a playful jab at Meta’s history of replicating Snapchat’s features by updating his LinkedIn title to “VP Product @ Meta.” The move appeared to reference Meta’s well-documented pattern of adopting innovations first introduced by its competitors, particularly Snapchat. Spiegel’s updated LinkedIn description now reads: “Loving husband, father of four boys, […]

Snapchat expands AI features for paid subscribers
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Snapchat expands AI features for paid subscribers

Snapchat has launched AI-generated stickers for chats and a new self-destructing Snaps option for Snapchat+ subscribers as part of its ongoing effort to grow its paid membership base. Snapchat+ subscribers in the U.S. can now create custom stickers generated by AI to match their chat messages. Users type a message in the chat bar and […]

Snapchat introduces AI-powered video lenses
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Snap reports boost amid TikTok uncertainty

Snap has seen a positive impact on its business due to the uncertainty surrounding TikTok’s future, CEO Evan Spiegel said during the company’s fourth-quarter earnings call on Tuesday. “We’re not trying to draw too many conclusions from some of the engagement lift we saw when [TikTok] went dark for that brief period of time. I […]

Snapchat gains 11m users worldwide
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Snapchat gains 11m users worldwide

Snap Inc. reported impressive quarterly results on Tuesday, exceeding Wall Street’s forecasts for both revenue and user growth. The parent company of Snapchat has successfully attracted advertisers back to its platform by enhancing its advertising features. In addition to the positive earnings report, Snap announced a share repurchase program of up to $500 million. Following […]

Snapchat introduces AI-powered video lenses
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Snap updates business focus amid poor stock performance

Snap plans to prioritize the expansion and diversification of its underperforming advertising business, with a particular focus on augmented reality, CEO Evan Spiegel told employees in a note on Tuesday. The announcement comes during a difficult period for Snap, as it faces stiff competition from major social media platforms like Meta’s Instagram and Bytedance’s TikTok, […]

Snap shuts down enterprise services months after launch
Tech

Snapchat to unveil new AR glasses

Alex Omenye Snap is preparing to introduce a new generation of augmented reality glasses, according to a report by The Verge. The upcoming glasses, set to be revealed by CEO Evan Spiegel at Snap’s Partner Summit on September 17, will mark the fifth generation of Spectacles and the second pair equipped with AR capabilities. The […]