Software firm Wex Inc filed a trademark infringement lawsuit against HP Inc in Maine federal court on Thursday, alleging that HP is improperly using the “Wex” name to market its competing software.
Wex, known for its expertise in payment processing and information management applications, argued that HP’s recent introduction of the “HP Wex” workforce management platform is likely to cause confusion among customers.
The lawsuit highlighted the similarities between Wex’s offerings, such as software, fleet and data management, and employee solutions, and HP’s similarly branded offerings.
Wex is seeking unspecified monetary damages and a court order to prohibit HP from using the “Wex” name.
In a statement, Wex spokesperson Jessica Roy expressed concern that HP’s use of the “Wex” name would create confusion in the market and emphasized the company’s commitment to protecting its brand.
Wex provides software solutions for corporate payments, vehicle fleet management, and employee benefits administration. Formerly known as Wright Express and primarily focusing on fuel cards for the trucking industry, the Portland, Maine-based company rebranded as Wex in 2012.
HP, headquartered in Palo Alto, California, unveiled its “HP Wex” workforce experience platform in March. Wex alleges in the lawsuit that HP chose the name either knowingly or recklessly disregarding Wex’s established trademark rights.
