Snapchat users in the United States will be able to purchase certain products directly from the social media app on Amazon, a representative said on Monday,
According to a statement from the Seattle-based company, customers will be able to shop straight from Amazon’s Snapchat ads and check out without ever leaving the social media platform.
It further stated that as part of the enhanced experience, prospective customers would also be able to view real-time pricing, Prime eligibility, shipping estimates, and product details on specific Amazon product advertising in Snapchat.
The deal with Meta and Snap is part of the e-commerce behemoth’s efforts to increase the range of products it offers via social media platforms.
