A driver of sustainable energy, Sahara Group Foundation, which is the social sustainability arm of the Sahara Group, a company that deals with energy and infrastructure, has revealed its updated brand identity.
According to The Punch, the purpose of the rebranding to strengthen the Group to advance access to sustainable environments and energy.
The unveiling ceremony, which took place at the Sahara Group’s headquarters in Lagos, Nigeria, presented the foundation’s revamped logo, impact focus, and website to prominent journalists in the fields of branding, energy, sustainability, and lifestyle.
The event also served as a formal introduction of the new Director of the Sahara Group Foundation, Ejiro Gray, who took up the position in December 2022, as well as her role as the Director of Sustainability and Governance for the Sahara Group.
The Executive Director, Sahara Group, Ade Odunsi, who is also a trustee of the foundation and Executive DirectorMoroti Adedoyin-Adeyinka, expressed their joy at the foundation’s progress since its inception.
In Odunsi’s words, “We are privileged to have been given the platform to serve and Sahara Group Foundation has always been the rallying point for all employees and our businesses to touch lives responsibly.
“We sure are delighted that we can now move our impact further as we pursue the overarching aspiration of building sustainable societies.”
Commenting on Sahara’s rebranding, the new Director of Sahara Group Foundation, Gray said, “The Sahara Group has undergone some significant business expansion over the years, and in the same vein, has repositioned to better serve and create commensurate impact through our corporate Foundation. As such, this refresh allows us to reinforce our mission clearly and enhancethe impact of our projects and interventions.”
The Head, Corporate Affairs and Communications, Sahara Group, Bethel Obioma, said that the new logo represented the dedication of Sahara to building sustainable societies.
According to him, “The hands holding up the globe represent the global Sahara community, partnerships and collaboration with sundry regional and global institutions and communities to build a world that is equitable and sustainable.
“The globe highlights the signature Sahara Energy burst which reflects our relentless efforts towards closing the energy gap and increasing access to clean energy across the globe.”
According to the report, Sahara Group Foundation’s new brand identity was revealed in an electronic video that showcased a blend of different elements and vivid colors to create an impressive logo.
The company claims that this new logo is intended to evoke limitless potential throughout the energy conglomerate’s African, Asian, European, and Middle Eastern locations.
