The Governor of the Central Bank of Nigeria, Yemi Cardoso, has stated that Public Relations is an essential instrument for any country to achieve economic success.
This was disclosed by Cardoso, represented by the Assistant Director and Head of Corporate Communications of the apex bank, Lagos, Mr. Uchenna Ogbonna, during the just concluded annual National Week of the Nigerian Institute of Public Relations held in Abeokuta, according to The Punch.
The CBN governor said that his administration would continue to champion good causes and implement the right policies to boost the country’s economy and make it more dynamic and resilient.
Cardoso, who spoke on the theme “Strengthening Trust and Communication: The Role of Public Relations in Nigeria’s Economic Development”, noted in an era when global perceptions significantly influence economic prosperity and international standing, public relations is indispensable to a country’s reputation capital.
He declared, “Public relations shape perceptions and tells Nigeria’s story in a way that builds trust, attracts investments, and fosters international partnerships.
“However, a strategic, focused, inclusive, and comprehensive approach is required for public relations to drive economic and reputational transformation.
“The connection between a strong national reputation and a thriving economy is undeniable. Developing a robust national brand is crucial; it should capture Nigeria’s vibrancy, diversity, and limitless potential.”
In addition, The CBN governor pointed out that achieving this task required a joint commitment to trust, transparency, and honesty by every Nigerian within and outside the country.
He said that, under his watch, the Central Bank of Nigeria had emphasised the principles of transparency accountability, and compliance, believing that they were unique selling points for the apex bank and the country.
Cardoso said Cardoso remarked, “Specifically, over the past six months, the CBN, under my watch, has succeeded in stabilising the Nigerian foreign exchange market, with the exchange rate now enjoying excellent stability.
“We have also moved to guarantee price stability and control inflation to ensure that ordinary Nigerians’ purchasing power is restored in the short to medium term.”
