A major player in digital payments owned by Walmart, PhonePe, has introduced its Indus Appstore Developer Platform in India. The launch by PhonePe will give Google, a dominant player in India, a run for their money.
In a press statement, the company stated that its native Android app store is “designed to fulfil the localised and cultural needs of Indian consumers.”
Developers can submit their apps to the Indus Appstore in over 12 Indian languages in addition to English.
All Android app developers are invited to sign up and list their apps on the recently launched platform by PhonePe. There is also no listing cost for the first year.
“These apps will be listed on the soon-to-be-launched “Made-in-India” Indus Appstore,” it stated.
After the first year, which is free, developers will need to pay a “nominal annual fee” to list their apps. By providing benefits like zero commission on in-app purchases and the option to embed a preferred payment method inside their apps, the company is attempting to entice Android developers.
Founded in 2015, and wiith a huge user base of over 450 million, PhonePe is today one of the leading companies in the Indian payments sector.