Pepsi has confirmed it will step down as the main sponsor of this summer’s Wireless Festival in London following the announcement that Kanye West will headline the three-day event.

The US rapper, now known as Ye, has faced widespread backlash over antisemitic remarks he made in recent years, for which he apologised in January.

Prime Minister Sir Keir Starmer said it was “deeply concerning” that West was scheduled to headline Wireless.

Speaking in comments first reported by The Sun on Sunday, Sir Keir said the artist had been booked “despite his previous antisemitic remarks and celebration of Nazism.”

“Antisemitism in any form is abhorrent and must be confronted firmly wherever it appears,” the prime minister said.

“Everyone has a responsibility to ensure Britain is a place where Jewish people feel safe.”

West, was announced earlier this week as the headline act for all three days of the rap and R&B festival, set to take place in north London in July.

The festival has been promoted as “Pepsi presents Wireless,” with the soft drinks brand serving as its main sponsor.

Drinks giant Diageo has also pulled its backing for the event “as it stands.” Two of its leading brands, Johnnie Walker whisky and Captain Morgan rum, had previously been listed on the Wireless website as festival partners.

“We have informed the organisers of our concerns and as it stands, Diageo will not sponsor the 2026 Wireless festival,” a spokesperson for the company said.

As of Sunday evening, the festival’s website still listed Pepsi, Johnnie Walker and Captain Morgan as partners.

However, the section providing details about the partners appeared to have been removed, instead displaying an error message that read: “There’s nothing to see here.”