Paramount Global on Wednesday outlined plans to revitalize its flagship entertainment brands—Nickelodeon, MTV, and BET—while sharply increasing its feature film output, following the company’s $8.4 billion merger with Skydance Media.

“We’re thinking about the cable networks not as declining linear assets that we need to spin off, but as brands we have to redefine,” said President Jeff Shell at a media event on the Paramount Pictures lot in Los Angeles. The gathering, attended by Chairman and CEO David Ellison and other executives, came a week after the merger was finalised, ushering in new leadership.

Television Media Chair George Cheeks acknowledged the decline of cable but stressed that Paramount’s networks have created enduring franchises with strong potential in streaming. Shell highlighted BET — previously considered for sale — as a core part of the company’s streaming strategy.

While other media giants, including Warner Bros Discovery and Comcast, are divesting from cable, Paramount plans to integrate its legacy networks into its broader content portfolio.

On the film side, Paramount Pictures co-chair Josh Greenstein said annual production will grow from eight titles this year to 15 “very quickly,” with the ultimate goal of 20 releases a year. The slate will mix franchise sequels such as “Star Trek” and “Transformers” with original films, including James Mangold’s “High Side” starring Timothée Chalamet. Family adventure films in the tradition of “A Night at the Museum” and “The Goonies” will also be a focus.

Ellison said the company aims to be “a haven for the most talented filmmakers” and sees artificial intelligence as a fast-evolving tool to enhance storytelling. “When you put that in a filmmaker’s hands, you’re seeing another moment as transformative as when John Lasseter and Steve Jobs built Pixar,” he said.