OpenAI is preparing to enter the web browser market, with plans to launch an AI-powered browser in the coming weeks, according to a report by Reuters on Wednesday.

The move positions the ChatGPT maker in direct competition with Google Chrome, the world’s most widely used browser.

The browser is expected to integrate Operator, OpenAI’s AI web-browsing agent, as a core feature. Unlike traditional browsers that redirect users to external sites, OpenAI’s version may keep some browsing activity within the ChatGPT interface, enabling users to get answers and summaries without leaving the platform.

The development follows a growing trend in AI-driven browsing, with startups like Perplexity launching Comet and The Browser Company rolling out Dia, both of which aim to reinvent how users navigate the web using artificial intelligence.

OpenAI’s reported entry into the browser space reflects a broader strategy to reduce reliance on tech giants like Google. By launching its own browser, OpenAI could gain more direct access to user data and craft unique, AI-first experiences that go beyond traditional search and navigation.

According to The Information, OpenAI had considered building a browser earlier in 2024, but the recent momentum in AI-assisted web experiences appears to have accelerated its timeline.

While details about the browser’s exact features and release date remain under wraps, its launch could reshape how users interact with the internet. If successful, it would mark another significant step in OpenAI’s evolution from an AI research lab into a full-stack consumer technology company—potentially posing a serious challenge to Google’s long-standing dominance in search and browsing.

With OpenAI’s growing suite of products, including ChatGPT and its enterprise tools, the browser could become a powerful gateway into the company’s expanding AI ecosystem.