OpenAI is testing a new feature that could allow users to sign into third-party applications using their ChatGPT credentials, according to a company web page published Tuesday.
The move suggests OpenAI is positioning itself to compete more directly with tech giants like Apple, Google, and Microsoft in the consumer identity and services space.
The company is currently gauging developer interest in integrating the feature, which could pave the way for ChatGPT users to log into a wide variety of services — from online shopping platforms and social media networks to personal productivity tools.
With ChatGPT now boasting approximately 600 million monthly active users, OpenAI is looking to leverage its explosive growth. A potential “Sign in with ChatGPT” option could become a key component in expanding the AI assistant’s footprint across the digital ecosystem.
Earlier this month, OpenAI launched a developer preview of the feature within Codex CLI, its open-source AI coding tool for terminals. The preview enabled developers to link their ChatGPT accounts — whether Free, Plus, or Pro — to their OpenAI API accounts. As part of the rollout, OpenAI offered incentives: \$5 in API credits for Plus users and \$50 for Pro users who signed in through ChatGPT.
A developer sign-up form indicates OpenAI is casting a wide net. It invites participation from companies of all sizes, including those with fewer than 1,000 weekly users to apps serving over 100 million. The form also queries developers on their current AI pricing models and existing relationships with OpenAI’s API services.
While OpenAI CEO Sam Altman floated the idea of a “Sign in with OpenAI” feature back in 2023, it now appears the company is actively working to implement it in 2025. However, it remains unclear when the feature will officially launch or how many companies have committed to using it.
Some in the tech community believe the initiative could have sweeping implications. “Sign in with ChatGPT is about to be EVERYWHERE,” tweeted developer Nick Dobos on May 19, highlighting the potential for widespread adoption.
