OpenAI is acquiring a consulting firm as part of plans to launch a new private equity-backed joint venture aimed at accelerating the adoption of its artificial intelligence tools among businesses.

The ChatGPT developer said Monday it has agreed to purchase consulting and engineering company Tomoro to help staff the new venture, named OpenAI Deployment Company, with about 150 employees dedicated to rolling out AI solutions.

According to OpenAI, Tomoro has previously partnered with companies including Virgin Atlantic Airways and Supercell.

Financial details of the deal were not disclosed.

The move reflects a broader push by AI developers to convert corporate interest into paying customers after investing billions of dollars in building advanced models.

Technology firms are increasingly hiring “forward-deployed engineers,” like those at Tomoro, to work directly with businesses and demonstrate how AI can streamline operations and boost productivity.

OpenAI said it has teamed up with investors including TPG Inc., Brookfield Asset Management, Advent and Bain Capital, which will collectively contribute more than $4 billion to the joint venture.

The new entity will be majority-owned and controlled by OpenAI.

Brookfield said Monday it has agreed to invest $500 million in the OpenAI Deployment Company.

The investment will be led by Brookfield Business Corp., the publicly listed arm of the firm’s private equity operations, according to a statement.