The world’s most valuable company, Nvidia unveiled a range of new products at CES 2025 on Monday, showcasing its expansion into AI-driven robotics, advanced gaming chips, and its first desktop computer.
CEO Jensen Huang highlighted the company’s plans to integrate its powerful data center AI technology into consumer PCs and laptops, signaling the next phase of Nvidia’s growth.
Among the most notable announcements was the introduction of Cosmos foundation models, designed to generate photo-realistic video to train robots and self-driving cars at a fraction of the cost of traditional data collection methods. By creating synthetic training data, the models simulate real-world environments, allowing robots and cars to learn in a way similar to how large language models aid chatbots. Cosmos will be available on an open license, allowing widespread use across industries.
“We hope Cosmos will do for robotics and industrial AI what Llama 3 has done for enterprise AI,” Huang said. However, Bank of America analyst Vivek Arya expressed skepticism, suggesting that making the products reliable and affordable enough to create substantial business models could prove challenging.
Huang also introduced new gaming chips, the RTX 50 series, designed to provide movie-like graphics, particularly in areas like ‘shaders,’ which improve the realism of textures and human faces in video games. These chips will range in price from $549 to $1,999, with top models available later this month.
In addition, Nvidia debuted its first desktop computer, Project DIGITS, designed for software developers working with AI systems. Priced at $3,000, the computer features Nvidia’s advanced data center chip paired with a processor developed in collaboration with MediaTek. It is expected to ship in March.
Nvidia also announced a partnership with Toyota, which will use Nvidia’s Orin chips and automotive operating system to power advanced driver assistance systems in multiple models. This move is expected to contribute to Nvidia’s growing automotive revenue, projected to reach $5 billion by fiscal 2026.
