Norway’s regulator has threatened to fine Meta Platforms, the parent company of Facebook and Instagram, one million crowns ($100,000) every day for privacy violations.
“It is so clear that this is illegal that we need to intervene now and immediately. We cannot wait any longer,” the head of Datatilsynet’s international section, Tobias Judin, told Reuters.
Datatilsynet, Norway’s data protection regulator, has threatened to charge the fee every day from August 4 until November 3 if Meta does not take action.
It stated that Meta could not gather user information in Norway, including users’ actual whereabouts, and use it to target them with behavioural advertising, a Big Tech-favored business model.
Meta stated that there would be no immediate impact on its services and that it will examine Datatilsynet’s choice.
After the top court of the European Union determined that Meta cannot collect user data for behavioural advertising, Datatilsynet made its conclusion.
The company was ordered to discontinue the practice in December by the data protection authority in Ireland, where Meta maintains its European headquarters.
