The New York Times is moving forward with artificial intelligence integration in its newsroom, approving AI tools for editorial and product teams.
The company is introducing AI training for journalists and has launched an internal AI tool, Echo, designed to summarize articles and briefings, according to Semafor.
In a message to staff, the Times outlined guidelines for AI usage, emphasizing its potential to enhance journalism while setting strict limitations on its application. The company’s editorial policy states, “Generative AI can assist our journalists in uncovering the truth and helping more people understand the world. Machine learning already helps us report stories we couldn’t otherwise, and generative AI has the potential to bolster our journalistic capabilities even more.”
The Times is permitting AI tools such as GitHub Copilot for coding, Google’s Vertex AI for product development, and OpenAI’s API, albeit with legal department approval.
Currently, in beta, the Echo tool will help journalists condense content and streamline research. Additionally, AI tools will assist in generating SEO headlines, summaries, and audience promotions, brainstorm interview questions, and create social media content.
However, the Times has set clear boundaries on AI usage. Journalists are prohibited from using AI to draft or substantially revise articles, input third-party copyrighted materials, or publish AI-generated images or videos—except when demonstrating technology with proper labeling. The company also warned that improper use of unapproved AI tools could jeopardize source confidentiality.
Despite the push for AI adoption, internal concerns remain. Some employees expressed fears that AI-generated content could lead to a decline in creativity or accuracy. There is also lingering tension between AI firms and newsroom staff, exacerbated by past incidents, such as an AI company CEO suggesting replacing striking Times tech workers with AI tools.
The Times’ AI expansion comes at a pivotal moment as it continues its legal battle against OpenAI, alleging unauthorized use of its content for AI training. Microsoft, OpenAI’s largest investor, has countered by accusing the Times of attempting to hinder technological progress.
