Netflix announced on Wednesday that its advertising-supported subscription plan has reached 94 million users, a sharp rise from 70 million in November.

The surge highlights the growing appeal of lower-cost streaming options as consumers navigate ongoing global economic uncertainty.

The video-streaming giant, which boasts over 300 million subscribers worldwide, said user engagement remains strong across all pricing tiers. In an April update, Netflix assured investors that it had seen no significant pullback in consumer spending on its services, despite broader financial concerns.

Investor jitters have recently been stoked by shifting U.S. trade policies and fears of reduced consumer discretionary spending. However, Netflix’s latest figures appear to ease those worries, underscoring continued demand for affordable entertainment.

The company also revealed that its ad-supported plan now accounts for 55% of new sign-ups in markets where the tier is available — a significant milestone in its efforts to diversify revenue streams beyond traditional subscriptions.

As part of its global expansion strategy, Netflix introduced enhanced language support for international viewers earlier this year, including expanded dubbing and subtitle options. The move is aimed at better serving a growing audience for international content.

Many of Netflix’s top-performing titles, such as South Korea’s Squid Game and Spain’s Money Heist, are foreign productions. However, the future of such content was cast into doubt following U.S. President Donald Trump’s recent call for a 100% tariff on foreign-made films — a move aimed at boosting domestic film production that could impact global streaming platforms.