Netflix under probe in Poland over The Polish regulator, the Office for Competition and Consumer Protection, has accused Netflix of raising subscription fees without securing users’ explicit consent.

UOKiK said on Monday that in August 2024, Netflix increased certain monthly tariffs by up to PLN 7 without obtaining active approval from subscribers, according to Reuters.

Under Polish consumer protection law, companies are prohibited from unilaterally changing key contract terms, such as pricing without subscribers’ clear consent.

“Convenience and transparent communication with consumers are extremely important to us, and acting in accordance with all applicable laws is our top priority. We will work closely with UOKiK to clarify this issue, providing the most beneficial solution for Netflix viewers in Poland,” the Netflix press service said.

UOKiK said Netflix’s approach allegedly depended on subscribers not reacting, which was treated as tacit agreement to higher fees.

Merely informing customers and requiring no further action does not satisfy the legal standards for valid contract changes.

The regulator has filed charges against the company, marking the beginning of administrative proceedings.

“The price of a service, like any provision, should not be changed unilaterally without the clear and informed consent of the user,” said UOKiK President Tomasz Chrostny.

If the charges are upheld, Netflix could face fines of up to 10 per cent of its annual revenue per violation and may also be required to refund customers who were improperly charged.