Netflix said on Monday that its free mobile plan in Kenya, which gave subscribers access to a quarter of its episodes and films for free for the previous two years, is coming to an end.
It did not specify how many subscribers were gained as a result of the promotion strategy, which was created to assist attract new paying customers.
“We definitely learnt a lot from the test,” a Netflix spokesperson told Reuters.
“We are going to continue to offer a variety of other plans.” The spokesman added.
Netflix is launching an advertisement-supported option that costs customers 4.99 pounds ($6.07) per month, but the spokesman would not comment on whether it is available in Kenya.
Although low- and middle-income countries like Kenya present streaming services with significant subscriber growth prospects, they also present difficulties because of the erosion of purchasing power brought on by inflation, according to business experts.
As part of its plan to attract new subscribers in the region, Netflix has begun commissioning more locally produced content from the continent. In order to streamline payments, it has also formed relationships with regional telecom companies.
