Netflix may be preparing to make its boldest move yet into live sports broadcasting, with reports suggesting the streaming giant is considering a bid for global rights to one UEFA Champions League match per round starting from the 2027–28 season.

The plan would give Netflix access to a premier fixture each round, marking a major step beyond its experimental foray into live sports with the Jake Paul versus Mike Tyson boxing match in November 2024, which peaked at 65 million streams worldwide, according to The Times UK.

For UEFA, the plan is part of a broader effort to enhance the commercial appeal of Europe’s flagship club tournament.

Broadcasting rights currently yield around €4.4 billion annually, but UEFA and the European Football Clubs organisation, formerly the European Club Association, are targeting a minimum of €5 billion in the next rights cycle.

Under the revamped model, UEFA will, for the first time, grant a single global broadcaster exclusive rights to one Champions League match per round, offering first pick of Tuesday fixtures while limiting how often the same team can appear.

The rest of the rights for the Champions League, Europa League, and Conference League will be sold through traditional multi-market auctions involving players such as Discovery/TNT Sports, Sky, and DAZN.

The move would echo Amazon’s regional football streaming agreements in the UK, Germany, and Italy, and Apple’s worldwide deal with Major League Soccer — underscoring Netflix’s growing intent to challenge traditional broadcasters in the lucrative live sports arena.