Netflix will crack down on password sharing with customers in India and every other market Starting on Thursday.
A limited test of the restriction, according to the global streaming juggernaut, helped the company add roughly 6 million customers in the quarter ending in June.
The streaming giant declared that in almost all of its remaining nations, it will begin to address account sharing between households.
The practise of swapping account passwords was formerly encouraged by Netflix, but today it poses serious problems for its future commercial possibilities.
To the dismay of many subscribers, it started testing the restriction last year and, in 2023, extended it to a number of other nations, including Canada, New Zealand, Portugal, Spain, and the United States.
Those who shared the password on Netflix were able to pay an additional fee in some of the aforementioned markets to accommodate their pals.
The company has made it clear that clients in the nations where it is now implementing account-sharing limitations won’t be offered a second membership choice.
The ongoing campaign against password sharing may make Netflix less competitive than companies like JioCinema in India, NBC, HBO, and Warner Bros.
