First Ally Asset Management recorded an exceptional performance year for its digital investment platform, MyInvestar, as Nigeria’s financial markets contended with a high-interest-rate environment and major macroeconomic adjustments in 2025.

In a performance update shared with stakeholders, the firm disclosed that net inflows on the MyInvestar platform surged by 821.5 per cent, climbing to ₦2.69 billion during the year under review.

The strong performance came despite prevailing economic pressures such as sustained inflation and heightened currency volatility, which continued to weigh on household finances and investment decisions.

MyInvestar was able to leverage these conditions by positioning its Money Market Fund as an effective cash-management solution for investors seeking stability and attractive returns.

The fund delivered an average yield of 20.01 percent consistently throughout the year, significantly outperforming many conventional savings products available in the market.

Transaction activity on the platform also recorded a sharp rise, with total transaction volume increasing by 231 percent to exceed ₦13.9 billion.

This surge in transaction value reflects a growing and more engaged user base that is increasingly active in saving, transacting, and reinvesting through the platform.

Commenting on the performance, Olumayowa Ogunwemimo, Managing Director of First Ally Asset Management, said the reliability of the platform played a critical role in its success during 2025.

“In a climate where liquidity is paramount, we ensured that our Investars had seamless access to their capital. We successfully processed over ₦5.6 billion in payouts, fulfilling our commitment to being a liquid and transparent partner for our clients,” she stated.

Data from the performance update further showed that the platform recorded 3,782 new user registrations, representing a 23.6 percent increase year on year.

The rise in sign-ups points to a growing preference among Nigerians for Securities and Exchange Commission-regulated digital wealth management platforms over informal savings channels.

Looking ahead to 2026, First Ally Asset Management said it will continue to draw on the Group’s strong institutional pedigree to deliver sophisticated, high-yield investment opportunities to retail investors.

The firm noted that these offerings are designed to provide access to products that were previously available only to institutional investors.