Microsoft has joined forces with Snapchat as a new advertising partner for the adverts that are being inserted into My AI, an AI chatbot that was first made available to all Snapchat users earlier this year.
Snap’s Sponsored Links, which are powered by Microsoft Advertising’s Ads for Chat API, connect users with pertinent partners related to their conversations while also enabling advertisers to contact customers at the precise moment they are interested in their product, according to Snap.
Clients of Microsoft Advertising will be able to use the service in the United States and a few other countries.
Given that Snap’s advertisements also take the form of Sponsored Links that are pertinent to the conversation, they function similarly to those offered by Bing and Google.
The same technology as Bing is the foundation of Microsoft’s Ads for Chat API, which was also released in May, but it gives third-party partners more power and customization over the user interface. This means that partners can select the ad types they think would best engage their audience and incorporate them in a way that feels natural to their own experiences.
The advertising arrangement is yet another significant victory for Microsoft’s advertising division, which has found itself in the position of powering advertisements for other tech firms that have chosen to work with partners other than Google.
In order to ensure that we provide smart, practical experiences for our community, Snap states the Sponsored Links function is still in an early testing phase.
