Meta Platforms, the parent company of Facebook, is gearing up to introduce a groundbreaking range of AI-powered chatbots with distinct personalities, as reported by the Financial Times.
These chatbots are designed to engage in human-like conversations, offering users a novel and immersive experience across its social media platforms.
According to sources familiar with the plans, Meta has been diligently developing prototypes for chatbots that can emulate conversations with users.
The goal is to enhance user engagement and provide a unique search function and personalized recommendations.
The Menlo Park-based tech giant is exploring a wide array of chatbot personalities, including one that speaks like the renowned Abraham Lincoln and another that offers travel advice with the laid-back style of a surfer.
These diverse personas aim to create a more interactive and user-friendly social media environment.
The report comes amid Meta’s focus on improving retention for its text-based app, Threads, which witnessed a significant drop in users after its launch on July 5.
Although Meta has not responded to Reuters’ request for comment, the company recently reported robust growth in advertising revenue, surpassing market expectations for the third quarter.
Embracing emerging AI technology, Meta has been on the path of a resurgence following a challenging 2022.
With an ongoing austerity drive that led to a substantial reduction of its workforce, Meta is poised to take full advantage of the potential of AI in shaping the future of social media.
In related news, Apple has also been making strides in AI, with reports suggesting the development of AI offerings similar to OpenAI’s ChatGPT and Google’s Bard.
The tech giant’s proprietary framework, known as ‘Ajax’, has paved the way for the creation of large language models, while engineers are actively testing a chatbot known as ‘Apple GPT.’
As September approaches, the world eagerly anticipates the unveiling of Meta’s AI chatbots, heralding a new era of interactive and personalized social media experiences.
The convergence of cutting-edge AI technology with social media promises to redefine how users engage and interact in the digital landscape.
