Meta is streamlining its three monetization programs for Facebook to simplify the process for creators looking to earn on the platform.
Previously, creators could monetize their content through in-stream ads, ads on Reels, and performance bonuses, each with distinct eligibility criteria and sign-up procedures. The new Facebook Content Monetization program aims to consolidate these options, allowing creators to apply and onboard just once.
In its announcement, Meta revealed that it paid creators over $2 billion for their Reels, videos, photos, and text posts last year. However, it noted that many creators are not fully capitalizing on potential earnings, with only one-third participating in more than one monetization program.
The revamped scheme will maintain a performance-based payout model, enabling monetized users to earn from ads across various content formats. A new Insights tab will provide creators with a comprehensive view of their earnings and highlight the most profitable content.
Currently in beta mode, the new monetization feature will begin inviting 1 million existing creators this week for testing, with more invitations to follow in the coming months. Creators may opt out of the test but will forfeit access to Facebook’s standalone monetization schemes if they participate.
Those not immediately invited can express interest through Facebook’s official content monetization page.
