Meta, the parent company of Facebook, announced that it has removed over 100 million fake Pages involved in scripted abuse aimed at artificially inflating reach.
This move is part of broader efforts to counter coordinated fake engagement, fake accounts, and impersonation across its platforms.
In a Thursday statement, Meta revealed that it had removed over 100 million fake Pages in 2024 alone, underscoring the scale of the problem. The company said it is now taking “more aggressive steps” to curb spammy behavior and protect creators from various forms of abuse on its platform.
Meta has acknowledged that fake engagement—such as coordinated comments, automated follows, and other scripted actions—remains a widespread challenge across social media platforms.
“Spam networks that coordinate fake engagement are an unfortunate reality for all social apps. We’re going to take more aggressive steps on Facebook to prevent this behavior,” Meta said.
As part of its efforts, Facebook will start limiting the visibility of comments identified as part of coordinated inauthentic activity.
Additionally, Meta is testing a new feature that lets users flag comments they find irrelevant or disruptive to the conversation, aiming to encourage more meaningful and authentic interactions on the platform.
Creators, particularly those with large audiences, are frequent targets of impersonation—a growing issue Meta is actively working to combat.
In 2024 alone, the company reported removing more than 23 million fake profiles that were posing as content creators.
To strengthen protection for creators, Meta has upgraded Moderation Assist—Facebook’s comment management tool—with new features that can detect and automatically hide comments from suspected impersonators.
Creators can now also report impersonators directly from the comments section, making it easier and faster to flag suspicious activity.
Speaking about the update, Head of Communications for Sub-Saharan Africa at Meta, Oluwasola Obagbemi, said, “We’ve heard from users that Facebook Feed doesn’t always surface fresh and engaging content that people enjoy, and spammy posts often crowd out authentic voices.
“Our goal is to continue creating an environment where creators who invest in meaningful content are recognised and rewarded.
“These changes are part of our long-term investment in making Facebook a platform where creators can grow and people can connect through high-quality content.”
Beyond addressing impersonation, Meta is also promoting original content by enhancing Rights Manager, a tool that helps creators safeguard their intellectual property from unauthorized use.
The platform is additionally providing more guidance and support to help original content flourish on Facebook.
“The content that creators share is an expression of themselves.When other accounts reuse their content without their permission, it takes unfair advantage of their hard work,” the company said.
