Social media giant, Meta has announced that content creators from Nigeria and Ghana can now start earning money on Facebook from Monday, July 1, 2024.
The company has introduced two new monetization features to facilitate this: In-Stream Ads on Facebook and Facebook Ads on Reels.
According to Meta’s statement, these features will allow creators to generate income by producing original videos and engaging with their communities.
The company highlighted that eligible creators in Nigeria and Ghana can now monetize their video and reels content, with support available in over 30 languages globally.
Meta noted that to use either monetization product, creators must comply with Facebook’s Partner Monetisation Policies and Content Monetisation Policies. They must also be at least 18 years old. For in-stream ads, creators need to meet additional requirements, including having a minimum of 5,000 followers.
Meta explained that In-Stream Ads can play before, during, or after on-demand videos, whether pre-recorded content or recordings of previous live streams. The types of In-Stream Ads include:
– Pre-roll Ads: Play before a video starts.
– Mid-roll Ads: Play during videos.
– Image Ads: Static ads displayed beneath the content.
– Post-roll Ads: Appear at the end of videos.
The company added that Ads on Facebook Reels will seamlessly integrate into original Reels, allowing creators to earn based on the performance of their content while entertaining fans.
Commenting on the rollout, Moon Baz, Global Partnerships Lead for Africa, the Middle East, and Turkey at Meta, said, “Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together. This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money while setting the bar high for creativity worldwide and making Meta’s family of apps the one-stop-shop for all creators.”
In March, Meta’s President of Global Affairs, Sir Nick Clegg, led a delegation to visit President Bola Tinubu at the State House in Abuja. Following the meeting, Presidential spokesman Ajuri Ngelale issued a statement quoting Clegg.
He promised that Meta would introduce a feature on its Facebook and Instagram apps in June 2024, allowing Nigerian creators to monetize their content and earn a living.
Clegg also thanked President Tinubu for an executive order that facilitated the landing of a Meta-backed deep-sea cable in Nigeria. President Tinubu, in turn, encouraged Meta to increase its investment in Nigeria, particularly in support of young people.
