Meta is undergoing a significant transformation in its video recommendation algorithm, extending its reach across Reels, Groups, and the main Facebook Feed through the integration of artificial intelligence, as disclosed by Facebook head Tom Alison.
The tech giant has successfully deployed the new AI-powered engine in Reels, its direct competitor to TikTok, with test results revealing an impressive 8-10% surge in watch time.
This development marks Meta’s strategic initiative to implement a unified recommendation system across its various video platforms, including Reels, Groups, and the Facebook Feed. The company’s decision to leverage AI aims to provide users with more engaging and relevant video recommendations while simultaneously enhancing responsiveness across these platforms.
The move aligns with Meta’s broader strategy of infusing AI into its product portfolio, a commitment reflected in its substantial investment in NVIDIA GPUs.
These GPUs play a pivotal role in both training and powering sophisticated AI models. This strategic move is part of a technology roadmap that spans until 2026, indicating Meta’s commitment to staying at the forefront of technological advancements in the coming years.
