Meta has introduced a new artificial intelligence-powered voice translation tool on Facebook and Instagram, expanding access to users worldwide.

The company announced on Tuesday that the feature, first unveiled at its Connect developer conference last year, will allow creators to translate spoken content into other languages while retaining their own voice.

The AI tool uses voice cloning technology to reproduce the sound and tone of a creator’s speech, making translated versions of their reels sound more authentic. An optional lip-syncing feature further aligns translations with mouth movements, giving the impression that the creator is speaking the translated language naturally.

At launch, the tool supports English-to-Spanish and Spanish-to-English translations, with more languages expected to be added over time. The feature is available to Facebook creators with at least 1,000 followers and to all public Instagram accounts in regions where Meta AI operates.

Creators can activate translations before publishing by selecting “Translate your voice with Meta AI” in the posting menu. They can also preview the translation and lip-sync before sharing and have the option to disable them at any time. Viewers will see a notice indicating that content has been AI-translated, while users who prefer not to see translated reels can turn off the feature in settings.

To help creators track their reach, Meta has added a new analytics metric showing views by language in the Insights panel. Additionally, Facebook creators can upload up to 20 dubbed audio tracks via the Meta Business Suite, enabling broader audience engagement beyond English- and Spanish-speaking markets.

Meta says the rollout is part of its broader push to remove linguistic barriers for global creators. “If we can help you reach audiences who speak other languages, we can help you grow,” Instagram chief Adam Mosseri said.