Mark Zuckerberg on Wednesday introduced Meta’s first consumer-ready smart glasses, the Meta Ray-Ban Display, priced at $799.

The glasses feature a compact digital display that users can control with hand gestures via a neural-powered wristband,according to CNBC.

A promotional video showcasing the smart glasses briefly appeared on Meta’s YouTube channel on Monday before being taken down.

The new Meta Ray-Ban Display glasses serve as a bridge between the company’s audio-only Ray-Ban Meta smart glasses and the experimental Orion augmented reality glasses unveiled at last year’s Connect event. While Orion can project 3D visuals onto the real world using a wireless computing puck, it remains costly to produce and is not yet available to consumers.

The Meta Ray-Ban Display glasses are paired with the Meta Neural Band, an EMG wristband that lets users control the device through hand gestures.

“These are glasses with the classic style that you’d expect from Ray-Ban, but they’re the first AI glasses with a high resolution display and a fully weighted Meta neural band,” Zuckerberg said.

With the new glasses, users can watch videos or view and respond to text messages, Zuckerberg said. The display is designed not to obstruct the wearer’s view and fades away when not in use.

The Meta Ray-Ban Display glasses will be available for purchase in the U.S. starting September 30.

During a demonstration, Zuckerberg repeatedly tried and failed to call Meta’s tech chief, Andrew Bosworth.

“This is uh — you know, it happens,” Zuckerberg said.

Meta has been working on its smart glasses in collaboration with eyewear giant EssilorLuxottica since 2019, and last year the two companies renewed their long-term partnership to continue producing the devices.