Meta is considering a proposal that would require European Union users to pay up to $14 in order to access ad-free versions of Instagram or Facebook or consent to personalised adverts for the free versions, The Wall Street Journal reported.
According to the newspaper, which cited persons acquainted with the concept, Meta would charge approximately 10 euros ($10.46) each month on a desktop for a Facebook or Instagram account, and approximately 6 euros for each subsequent linked account.
According to the Wall Street Journal, because Meta would take into account the fees imposed by Apple’s and Google’s app stores, the cost of a single account on mobile devices would increase to about 13 euros.
As a result of a variety of shifting legislative requirements in the area, Meta later declared it would need users’ permission before allowing businesses to target advertising in the EU.
Meta has now informed European regulators that it intends to introduce the subscription no advertisements, or ad-free, plan for users in Europe in the upcoming months.
Despite believing in “free services that are supported by personalised ads,” a Meta spokeswoman told the Journal that the firm is looking into “options to ensure we comply with evolving regulatory requirements.”
