Link-in-bio startup Linktree hits 50m users

Alex Omenye
Alex Omenye

Link-in-bio startup Linktree announced on Wednesday that it has surpassed 50 million users, marking a significant increase from the 2.7 million users it had in 2019.

The company’s user base has been steadily growing, with nearly 10 million new users (referred to as “Linkers” by Linktree) added in just five months. In December, Linktree reported 41 million users, which grew to over 47 million users by March.

Regarded as one of the leading link-in-bio tools in the market, Linktree has a substantial user base compared to its competitors. For instance, competitor Later has around 7 million users, while Beacons boasts more than 2 million.

Linktree’s co-founder and CEO, Alex Zaccaria, expressed astonishment at the scale achieved, emphasizing the company’s commitment to empowering its users.

Additionally, Linktree is launching the beta version of its social commerce offering, allowing creators to integrate storefronts into their link-in-bio pages and earn a 12% to 15% commission on sales. The program, previously in alpha in March, will be open to all users later this year.

Initially, the beta program included a select few brands like Revolve, Sephora, and Urban Outfitters, but Linktree has expanded it to include over 2,000 brands, including Adidas, Lululemon, New Balance, and Net-a-Porter. Creators can access a vast product catalog to highlight items on their storefronts and now upload user-generated content alongside recommended products.

Linktree’s social commerce offering aims to assist influencers in effectively monetizing their audience, tapping into a global market predicted to reach $1.2 trillion by 2025.

The company has experienced substantial growth, facilitating over 240 million commerce clicks from links in the past month, translating to approximately $300 million in monthly commerce sales.

Despite its success, Linktree has faced challenges, including layoffs in June 2023, affecting 27% of its workforce, as part of a strategic shift towards focusing on growth in the U.S., its largest market. Nonetheless, Linktree continues to expand, having raised over $165 million in funding and achieving a valuation exceeding $1 billion.

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