The Lagos International Trade Fair is set to attract over one million visitors for the 10-day period, exceeding its historical average of 350,000 visitors.

The fair, which will feature over 2000 exhibitors, is expected to draw delegates from various countries, building on last year’s attendance of delegates from 15 countries.

At a press conference announcing the 39th edition of the Fair, Prince Abimbola Olashore, Vice President and Chairman, Trade Promotion Board, Lagos Chamber of Commerce & Industry, emphasized the event’s role in promoting regional trade and prosperity.

The theme for 2025 is ‘Connecting Businesses, Creating Value,’ which reflects the Fair’s commitment to fostering collaboration among businesses.

One of the distinguishing features of LITF is its ability to host multiple specialised fairs simultaneously. In 2025, attendees can look forward to diverse attractions, including a Children’s Corner, a Tech Hub, the Africa Hall, and various professional fairs.

Additionally, participants can enjoy a unique food court, exhibitions by the Japan External Trade Organisation, and opportunities during Black Friday promotions.

Olashore assured attendees of free entry throughout the event, complemented by enhanced security measures from both public and private sectors. He urged visitors to seize this opportunity for holiday shopping and for exhibitors and sponsors to network and market their offerings.

Notable participants at the Fair will include the Minister of Industry, Trade and Investment, Dr. Jumoke Oduwole, who is set to be the Special Guest, alongside President Bola Tinubu, who will officially open the Fair.

Other key organisations expected to attend include United Bank for Africa Plc, Dangote Industries Limited, and Flour Mills of Nigeria Plc, among others.

The Director of Trade at ECOWAS, Kolawole Sofola, highlighted that this year’s LITF represents a unique platform for showcasing West Africa’s potential in both regional trade and exports beyond the continent, particularly in light of the African Continental Free Trade Area.

He shared that the ECOWAS Trade and Investment Forum and Exhibition will be a standout feature, encouraging collaboration among businesses and government representatives to enhance regional value chains.

The brand manager of Eko Chocolate Group, Mr. Steven Adeyemo, pointed out the substantial opportunities for West Africa in the global cocoa market. He noted that while the region produces 75 million metric tons of cocoa, it captures only $10 billion of a $200 billion market.

Adeyemo stressed the importance of adopting innovative agricultural practices to boost competitiveness against countries like Brazil and Ecuador, advocating for regional cooperation through AfCFTA to improve trade relations and standardize production processes.