Lagos State has partnered with Marketing Analytics Africa to host the 2025 African Marketing Technology & E-commerce Conference, a major event aimed at bringing together top brands, marketers, and investors from across the continent.

The conference, themed “Marketing in the New Economy: Data-Driven Success in Challenging Times,” will be held on May 24, 2025, at the Landmark Events & Conference Centre in Victoria Island, Lagos. It seeks to promote collaboration and innovation in marketing through technology and data.

The conference will serve as a premier platform for industry thought leaders to exchange insights on the latest marketing innovations, data intelligence, and the evolving e-commerce landscape.

In a Tuesday press release, the Lagos State Employment Trust Fund reaffirmed its commitment to fostering an enabling environment for entrepreneurs and creating meaningful job opportunities for Lagos residents.

The Fund described its partnership with Marketing Analytics Africa as a key initiative to establish Lagos as a leading continental hub for marketing technology and digital commerce.

The Co-founder and CEO of Marketing Analytics Africa, Victor Ojeakhena, noted that AMTEC is an annual event uniting thought leaders, executives, and data experts to discuss the newest trends and technologies transforming Africa’s marketing sector.

He added that the conference is designed to help brands adopt digital strategies, build lasting partnerships, and achieve scalable growth despite economic uncertainties.

The event has attracted high-profile speakers and partners, including representatives from Colgate, Sterling Bank, First Bank, DStv Nigeria, Indomie, and the Advertising Regulatory Council of Nigeria.

Industry experts such as ARCON’s Chief Executive, Dr. Olalekan Fadolapo, and Sterling Bank’s Chief Marketing Officer, Maurice Igugu, will share insights on emerging marketing regulations and customer experience optimization.