South Korea’s Kia Corporation announced on Wednesday that it has revised its long-term electric vehicle sales target, lowering it from 1.6 million units to 1.26 million by 2030.
The adjustment comes as global automakers grapple with evolving market conditions and regulatory uncertainty, particularly in the United States.
The updated target was shared in a presentation to investors, where Kia also outlined a plan to sell 993,000 hybrid vehicles by the end of the decade. The strategy signals a more balanced approach to electrification, with hybrids playing a larger role than previously anticipated.
The decision to scale back its EV ambitions reflects what the company described as “increasing uncertainty over U.S. policy on the auto industry.” The U.S. has been a key market for electric vehicle growth, but recent political shifts and debates over federal incentives and emissions regulations have cast doubt on how quickly the market will evolve.
Kia’s revision mirrors a broader trend in the global automotive sector. Several automakers have delayed EV rollouts or adjusted forecasts in response to cooling demand in some regions, high battery costs, and insufficient charging infrastructure.
Despite the lowered EV goal, Kia reaffirmed its commitment to electrification and innovation. The company is investing heavily in next-generation battery technology and plans to expand its lineup of electric and hybrid models to stay competitive in a rapidly shifting market.
