Instagram tests tool to allow creators highlight comments in stories

Alex Omenye
Alex Omenye

Instagram is testing a new tool that will allow creators to add important fan comments from their posts or Reels to their Stories.

Instagram CEO Adam Mosseri stated the business intends to make it simpler for artists to spotlight intriguing comments in a post on the “IG updates” channel.

“We’re testing the ability for public accounts to share comments from any public feed post or Reels to their stories. The idea is to help creators highlight important or interesting comments from fellow creators or fans,” he said.

The “Add to story icon” is available to creators who are taking part in this test. They can swipe on the comment they want to emphasise and tap it. In the Stories feed, the comment will appear alongside the original post.

Mosseri omitted information regarding the extent of the test or the public launch of the feature.

This is another step to help creators interact with their followers more effectively. The social network launched a tool earlier this month that enables producers to showcase fan-made Reels shared through the “Add Yours” sticker challenge.


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