German fashion group Hugo Boss reported better-than-expected first-quarter results on Tuesday, maintaining its full-year outlook despite growing macroeconomic uncertainty and concerns over U.S. tariffs.
The company posted revenue of €999 million ($1.13 billion) for the quarter, slightly down from €1.01 billion a year earlier but well above analysts’ expectations of €974 million, according to a company-compiled poll. Earnings before interest and taxes came in at €61 million, surpassing the €50 million analysts had forecast.
Shares of the premium fashion retailer surged 8.4% on the news, making it the top performer on Germany’s mid-cap index. Despite the rally, Hugo Boss stock remains down 11.7% so far this year.
Hugo Boss reaffirmed its full-year sales guidance, projecting group revenue between €4.2 billion and €4.4 billion in 2025—broadly in line with last year’s performance. The company cited resilience in the face of ongoing challenges, including weak global consumer sentiment and uncertainty surrounding potential U.S. tariffs.
“Although we note that the demand outlook remains uncertain, we are encouraged by a better performance in March versus January and February,” analysts at RBC said in a note. The bank also highlighted Hugo Boss’s diversified sourcing strategy, which could help mitigate the impact of any new tariffs.
CEO Daniel Grieder acknowledged the fragile state of consumer confidence, especially in the U.S., during a call with journalists. “It’s difficult to make a clear, conclusive assessment,” he said. “We’re trying to respond actively but also flexibly to the given circumstances.”