Google rebrand Bard to Gemini one year after launch

Alex Omenye
Alex Omenye

Approximately one year after introducing Bard to compete with OpenAI’s ChatGPT, the company has decided to retire the name and rebrand it as Gemini.

Alongside this rebranding, the company is unveiling Gemini Ultra, its most powerful large language model to date.

Notably, Gemini Ultra will be a paid service, accessible through a new $20 Google One tier, which includes a two-month free trial. This tier also provides users with 2TB of storage and access to the complete set of Google One features. Additionally, subscribers can utilize Gemini in Google Workspace applications such as Docs, Slides, Sheets, and Meet.

To enhance accessibility, the company is launching a new Gemini app for Android and integrating it into the Google app on iOS. Android users will also have the option to replace their Google Assistant with Gemini. Gemini Advanced, available in over 150 countries and territories, will initially support English, with Japanese and Korean slated for future additions.

For users who were using Bard, the transition to Gemini Pro has already taken place, with no major changes for free users. However, those opting to pay for Gemini Advanced will gain access to the advanced Gemini Ultra 1.0 model.

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