One of the biggest providers of stock photos, editorial images, films, and music, Getty Images on Monday launched a generative AI art tool that the company said is “commercially safer” than other, competing products on the market.
The technology, a Generative AI by Getty Images, was developed using a piece of the enormous (477 million assets) stock content library owned by Getty.
It is powered by an AI model supplied by Nvidia, with whom Getty has tight technical cooperation.
The Getty programme generates photos from word prompts or descriptions of the images, similar to popular text-to-image platforms like OpenAI’s DALL-E 3 and Midjourney.
Users who use the tool to create and download images will be granted the normal royalty-free licence from Getty, which Getty claims include indemnity (i.e., defence against copyright claims) and the right to “perpetual, worldwide, nonexclusive” use across all media.
Getty says it has implemented measures to prevent its generative tool from being used for disinformation or misinformation, or from copying the style of an active artist, despite the fact that its content library contains images of famous personalities.
Users will soon be able to customise the tool with private data to create photos aligned with a specific brand style or design language, and it can already be enabled on the Getty website or incorporated into apps and websites through an API.
Getty images disclosed that pricing will depend on prompt volume and will be distinct from a regular Getty Images subscription.
