FBNBank Guinea has changed its name to align with its parent brand and to benefit from the strong heritage and brand equity built by First Bank of Nigeria Limited in its more than 129 years of dominance in the banking industry.
According to The Times, First Bank of Nigeria Limited is the parent company of FBNBank Guinea and is Nigeria’s premier financial inclusion services institution.
Following in the footsteps of FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia, and FBNBank DRC, the first group of subsidiaries to reflect the FirstBank naming identity, these banks will now be known as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia, and FirstBank DRC as a result of the name change.
The new name will improve the brand’s recognition, homogeneity, and consistency in all of the markets in which the Bank conducts business.
FirstBank Group, a top provider of financial inclusion services, is dedicated to its objective of fostering national development. As it continues to develop distinctive skills through partnerships and the ongoing effort to reinvent itself, it has made enormous performance strides along its own growth trajectory.
The institution has received various honours and recognitions as a result of its success. These accolades include Best Corporate Bank in Western Africa 2022 by Global Banking & Finance; Best CSR Bank Africa in 2022 by International Business Magazine; and being ranked as the top bank in Nigeria in terms of overall performance, profitability, efficiency, and return on risk by The Banker Magazine from the stables of Financial Times in the Top 100 African Bank Rankings 2022 and many more.
The CEO of FirstBank Group, Dr. Adesola Adeduntan, commented on the name change saying, “The name change, which occurs at the same time as FirstBank’s 129th founding anniversary (as of March 31st, 2023) is unquestionably a landmark that reflects our commitment to consistently offer the highest level of value and excellence while putting our clients first.
“The subsidiary’s new branding enhances the visibility of the brand. It enhances the value of the FirstBank Group’s diverse product portfolios, aggressive pricing, and wide business networks for our stakeholders and consumers.”
With over 750 business facilities and over 200,000 banking agents dispersed in 99% of Nigeria’s 774 Local Government Areas, FirstBank serves its over 36 million customers by offering a full range of retail and corporate financial services. The Bank has subsidiaries operating in 9 additional nations, giving it a global presence.
In addition to a Representative Office in Beijing, China, these subsidiaries include FirstBank (UK) Limited in London and Paris, FirstBank in The Gambia, FirstBank Sierra-Leone, FirstBank in the Republic of Congo, FBNBank in Ghana, FBNBank in Guinea, and FBNBank in Senegal. The Bank, the first bank to reach this milestone, is at the forefront of promoting digital banking in the nation and has issued over 12 million cards.
Due to its extensive global presence, FirstBank offers potential investors looking to investigate the numerous business opportunities in Nigeria a globally competitive world-class brand and a reliable financial partner.
“Our objective is to uphold the integrity of our name by offering the greatest financial services, and our vision is to be Africa’s bank of first choice. Our basic principles of EPIC—Entrepreneurship, Professionalism, Innovation, and Customer-Centricity—serve as the foundation for this devotion.
“Our brand promise is to constantly provide the ultimate “gold standard” of value and excellence to position You First in every way. Our strategic aim is to provide faster growth in profitability via customer-led innovation and rigorous execution.”
