FIFA is planning to establish a new commercial subsidiary valued at $20 billion as the global football governing body seeks to boost revenue from its competitions and increase financial support for football associations worldwide.

The proposed entity, FIFA Forward Enterprise, will consolidate FIFA’s commercial activities—including broadcast rights, sponsorship, ticketing and licensing—with the operational management of its tournaments under a single business structure.

According to FIFA, the initiative is intended to “unlock the full potential” of its commercial rights portfolio across men’s, women’s and youth competitions while creating a structure that can generate greater revenue to support football development worldwide.

The proposal, which requires approval from a majority of FIFA’s 211 Member Associations and the FIFA Council, follows the governing body’s record commercial returns from the 2026 World Cup cycle.

FIFA said it generated about $15 billion in revenue during the latest World Cup cycle, nearly double the approximately $7.6 billion recorded in the previous cycle.

A key element of the proposal is the expansion of FIFA Forward, the governing body’s flagship football development programme, aimed at increasing investment in member associations and grassroots football worldwide.

FIFA said it generated approximately $15 billion during the latest World Cup commercial cycle, nearly doubling the roughly $7.6 billion earned in the previous cycle.

A central element of the proposal is the expansion of FIFA Forward, the governing body’s flagship development programme, to channel more funding into football development across its member associations.

FIFA said the new structure could raise funding for each Member Association from the current allocation of $8 million to $20 million during the 2027–2030 cycle.

The governing body added that the allocation could increase further to $22 million per association for the 2031–2034 cycle and $24 million between 2035 and 2038.

FIFA is also proposing a new FIFA Fast Forward Programme, which would provide each of its 211 Member Associations with access to up to $20 million in one-off funding for major infrastructure and development projects.

According to FIFA, the additional funding could be used to finance stadiums, national training centres, grassroots football initiatives, coaching development, competitions and the expansion of women’s football.

FIFA said the proposed programmes, alongside its existing initiatives, could lift total planned investment in global football development to more than $10 billion over the next four years.