FBNBank Ghana has announced its rebranding to FirstBank Ghana, aligning with the identity, values, and vision of its parent company, FirstBank Group.
This strategic move reflects the bank’s commitment to customers, stakeholders, and the community it serves.
The rebranding is part of a broader initiative across FirstBank Group’s subsidiaries in Africa and Europe to leverage the brand equity and heritage established by FirstBank Nigeria over 130 years.
This transition underscores FirstBank Ghana’s dedication to delivering exceptional banking services and solidifying its position as a premier financial institution in Ghana.
The rebranding aims to enhance brand clarity, uniformity, and consistency across markets where the bank operates.
Acting Group CEO, Mr. Olusegun Alebiosu, emphasized the significance of the rebranding in line with the group’s vision for becoming a leading international financial services group in Sub-Saharan Africa.
Managing Director and CEO of First Bank Ghana, Mr. Victor Yaw Asante, expressed confidence that the name change would boost visibility, credibility, and competitiveness, enabling better service delivery to customers.
The transition from FBNBank to First Bank Ghana is expected to be seamless for customers, with no changes to account details or existing banking relationships.
This move allows First Bank Ghana to capitalize on the strong brand identity of its Nigerian parent company, which boasts over a century of banking experience.
