Automotive company, Ford Motor announced on Monday the appointment of a former Apple Inc executive, Peter Stern, as the president of its newly-established integrated services business.
This division is primed with the critical mission of conceiving and promoting cutting-edge software solutions for Ford’s expansive array of vehicles.
With a storied background encompassing leadership roles in guiding Apple TV+, iCloud, and Apple News+, Stern enters this pivotal position to spearhead the seamless integration of hardware, software, and services across several key Ford domains, including Ford Blue, Model e, and Ford Pro.
Stern’s purview will be directly under the oversight of Ford’s Chief Executive Officer, Jim Farley.
The strategic decision to entrust Stern with this transformative role signals Ford’s dedication to propelling its integrated services offerings into the forefront of the industry.
Amidst an ever-evolving automotive landscape and a compelling need to bolster cost efficiencies, Ford is making proactive strides to amplify its focus on connected vehicles.
Stern’s appointment serves as a pivotal marker in Ford’s journey toward harnessing cutting-edge software solutions that seamlessly blend with their vehicles, reflecting the increasing interplay between automotive engineering and digital innovation.
