• Home
  • EU to guide Google on…

EU to guide Google on opening access to search rivals

The European Commission announced on Tuesday that Alphabet’s Google will receive guidance from EU antitrust regulators on how to provide online search competitors and AI developers with access to its services and Gemini AI models.

Rivals have long criticized Google for leveraging its market dominance to gain an unfair edge, hoping the EU’s Digital Markets Act will level the playing field.

Google denies these claims.

“Today’s proceedings under the Digital Markets Act will provide guidance to Google to ensure that third-party online search engines and AI providers enjoy the same access to search data and Android operating system as Google’s own services, like Google Search or Gemini,” EU tech chief Henna Virkkunen said.

Google raised concerns after the European Commission, the EU’s competition watchdog, announced it had launched two specification proceedings following talks with the U.S. tech giant on how to comply with the Digital Markets Act, which seeks to curb the influence of Big Tech.

“Android is open by design, and we’re already licensing Search data to competitors under the DMA,” Clare Kelly, Google’s Senior Competition Counsel, said in a statement.

“However, we are concerned that further rules which are often driven by competitor grievances rather than the interest of consumers, will compromise user privacy, security, and innovation,” she added.

In one case, regulators will outline how Google should ensure third-party AI service providers have the same effective access to features as its own AI offerings, including Gemini.

In the other, the Commission will specify how Google must provide third-party search engine providers with anonymized ranking, query, click, and view data from Google Search on fair, reasonable, and non-discriminatory terms, and clarify how AI chatbot providers can access this data.

“We want to maximise the potential and the benefits of this profound technological shift by making sure the playing field is open and fair, not tilted in favour of the largest few,” EU antitrust chief Teresa Ribera said in a statement.