British pop star Dua Lipa has filed a $15 million (£11 million) lawsuit against Samsung, accusing the company of using her image on its television packaging without her permission.

Lipa alleges that Samsung prominently used a photograph of her face without her consent on packaging for several television models sold across the United States, according to a lawsuit filed Friday in the United States District Court for the Central District of California.

The filing also claims that Samsung’s packaging was “designed to improperly capitalize on Ms. Lipa’s hard-earned success to promote and sell Samsung’s products.”

The lawsuit includes claims of copyright infringement, trademark infringement, and the unauthorised use of Lipa’s likeness and image.

According to the filing, the photograph was taken during her 2024 performance at the Austin City Limits Festival, and Lipa is said to own the copyright to the image.

The suit also states that she first became aware of her image being used on Samsung packaging in June 2025, after fans on social media began sharing photos and referring to it as the “Dua Lipa TV Box.”

The lawsuit highlights two specific Instagram comments as evidence of the image’s commercial impact.

In one, a user wrote they would “get that TV just because Dua is on it,” while another commented: “If you need anything selling just put a picture of Dua Lipa on it.”

According to the 30-year-old singer’s legal team, Samsung allegedly ignored “repeated demands” to “cease and desist from infringing on her rights.”

Lipa has several commercial partnerships with brands including Puma, Versace, and Yves Saint Laurent, as noted in the court filing.

She has also worked with companies such as Apple, Porsche, and Chanel, and more recently became a global ambassador for Nespresso.

Her latest album, Radical Optimism, was released in 2024.