Music streaming platform Deezer has announced a new initiative to label albums that feature AI-generated tracks, as part of a broader strategy to combat rising cases of streaming fraud on its platform.

The company revealed that fully AI-generated music now makes up around 18% of daily uploads — over 20,000 tracks. While most of these songs don’t gain mainstream traction, Deezer estimates that approximately 70% of their streams are fraudulent, designed specifically to exploit the royalty system.

In response, Deezer has begun clearly tagging albums that include AI-generated content. These tracks will be excluded from editorial playlists and algorithm-based recommendations. The platform also confirmed it is filtering fake streams from its royalty payouts to ensure fairness for human artists and songwriters.

“AI is not inherently good or bad, but we believe a responsible and transparent approach is key to building trust with our users and the music industry,” said Deezer CEO Alexis Lanternier in a press release. “We are committed to increasing transparency by helping fans identify which albums include AI music.”

Although AI-only songs currently account for just 0.5% of all Deezer streams, the company warned that the trend is accelerating. Lanternier emphasized that protecting the rights of creators is vital as the music industry grapples with the legal and ethical implications of AI in content creation.

In December 2024, Deezer filed two patents for its AI Detection technology, which uses unique digital signatures to distinguish between synthetic and authentic audio. The company says the new tools will play a crucial role in its fight against streaming abuse.

This development comes amid ongoing legal disputes between major record labels — Universal Music Group, Warner Music Group, and Sony Music Entertainment — and AI startups Udio and Suno over alleged copyright violations. Talks are reportedly underway to resolve the cases through licensing deals.