The Federal Government says Nigeria’s creative sector is projected to contribute about 2.3 per cent to the country’s Gross Domestic Product by 2030 and create an additional two million jobs under the Tinubu administration’s Renewed Hope Agenda.
The Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa Musawa, disclosed this when the Director-General of the National Institute for Policy and Strategic Studies, Professor Ayo Omotayo, and former Minister of Information and Culture, Lai Mohammed, paid her a visit.
The visit was aimed at briefing the minister on NIPSS’ plans to organise a National Summit and Exhibition on the Orange Economy and to seek the ministry’s support and collaboration as the lead government institution responsible for creative economy and tourism policy in Nigeria.
What she is saying
Musawa said the ministry had commenced efforts to establish the policy and institutional framework needed to achieve its targets for the creative economy.
“We are also concluding work on the National Tourism policy that will anchor this vision for years to come,” she said.
Musawa said the ministry had inaugurated four drafting committees responsible for policy and strategy, programmes and implementation, stakeholder engagement, and monitoring and evaluation.
She said the committees would help establish the institutional and financial structures required to drive the development of Nigeria’s creative industries.
Musawa said the Orange Economy, which encompasses the creative, cultural and cultural heritage sectors, aligns with President Bola Tinubu’s economic diversification agenda.
She said the creative sector currently contributes between 1.2 per cent and 2 per cent to Nigeria’s GDP and provides employment for about 4.2 million Nigerians, making it one of the country’s largest sources of jobs.
The Director-General of NIPSS, Ayo Omotayo, said Nigeria’s creative sector has the potential to contribute up to $450 billion to the economy and help advance President Bola Tinubu’s target of growing the country’s GDP to $1 trillion by 2030.
“For the national institute, we have bonded ourselves to the agenda of Mr President in which he wants Nigeria to reach a trillion-dollar economy by 2030,” he said
Omotayo said NIPSS had identified the creative sector as the final area of focus in its assessment of sectors with the capacity to support the $1 trillion economy target.
