Amazon has laid off approximately 100 employees from its Devices and Services division, the company confirmed on Wednesday, marking the latest in a series of targeted job cuts as it seeks to streamline operations and align with evolving product strategies.

The affected unit oversees a broad range of Amazon’s hardware and technology projects, including Kindle e-readers, Echo smart speakers, the Alexa voice assistant, and Zoox, its autonomous vehicle subsidiary.

“These changes are part of our ongoing efforts to make our teams and programs more efficient and better aligned with our product roadmap,” an Amazon spokesperson said in a statement. The company declined to specify which teams within the division were impacted.

While the layoffs represent a small fraction of the unit’s workforce, the move reflects Amazon’s broader cost-cutting agenda. The tech giant has been gradually reducing headcount across several departments in recent months, including its Wondery podcast division, retail stores, and communications team.

The latest cuts follow Amazon’s rollout earlier this year of its first major revamp of Alexa in a decade, integrating generative AI to enable more conversational and proactive interactions. Despite the layoffs, Amazon added about 4,000 jobs between Q4 2024 and Q1 2025, according to its recent earnings report.

CEO Andy Jassy has prioritized eliminating what he has called “excessive bureaucracy,” including plans to scale back layers of management and improve operational agility across the company.