Again, Dangote named ‘Brand of the Year’

Bisola David
Bisola David
EFFC Dangote raid crashes Nigeria dollar bond one week - Bloomberg

Dangote Industries Limited has received the Brand of the Year award in acknowledgment of the company’s outstanding corporate performance over the last year.

The Punch reported that the award category won by Dangote was the flagship in recognition of the company’s ongoing contributions to the economic development of Nigeria and Africa, Marketing Edge Publisher John Ajayi said during the ceremony in Lagos.

“This recognition covers many corporate interventions and business investments carried out by the company in Africa as a continent,” said Ajayi.

During the award ceremony, he credited Dangote’s strong employment generation activities, which had helped many young people find employment, for the company’s top ranking among its peers.

He also praised Dangote Industries for its unyielding dedication to building essential infrastructure.

According to him, the Brands and Advertising Excellence Award ceremony, which marked Marketing Edge’s 20th anniversary, was the highlight of the event. Other brands received recognition as well for their great market performance.

Ajayi stressed that since Marketing Edge entered the market 20 years ago, it has established itself as a knowledgeable and trustworthy partner for all parties involved in the Nigerian marketing and advertising ecosystem.

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