Adobe has introduced the first public version of its artificial intelligence-powered video-generation tool, the Firefly Video Model, while also disclosing its initial pricing structure.

However, the company stated that pricing for major clients, such as film and television studios, will be determined later this year.

The Firefly Video Model enters a competitive landscape that includes OpenAI’s Sora, startup Runway, and Meta Platforms, which has developed a similar AI-powered video tool but has yet to announce a release timeline. Adobe’s model differentiates itself by integrating seamlessly with Premiere Pro, its flagship video editing software, making it particularly suited for film and TV production workflows.

A key feature of Adobe’s offering is its ability to generate clips that enhance or repair existing footage from real-world production sets, a function aimed at professional video editors and filmmakers.

Adobe’s Firefly Video Model currently generates five-second clips at 1080p resolution. While this is shorter than OpenAI’s offering, which produces clips up to 20 seconds long, Adobe executives noted that most clips in professional productions last around three seconds.

Users can generate 20 clips per month for $9.99 or 70 clips for $29.99. In comparison, OpenAI offers 50 lower-resolution videos for $20 per month, while a $200 plan supports longer and higher-resolution clips.

Adobe is also developing a “Premium” pricing tier for studios and high-volume users, with pricing details expected later this year. According to Alexandru Costin, Adobe’s vice president of generative AI, the company is focused on achieving high-quality 4K video rather than simply increasing clip length.