The Federal Government has endorsed the launch of a 100-Day Tourism Calendar aimed at bringing Nigeria’s festivals, concerts, cultural events and lifestyle experiences together on a single digital platform as part of efforts to unlock a projected $100bn tourism and creative economy.

Powered by MyCityApp and MyLagosApp, the calendar was unveiled at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos.

Dr Nneka Anibeze, Senior Special Assistant to the Minister of Arts, Culture and Creative Economy, Hannatu Musawa, disclosed this on Tuesday.

The initiative is designed to maximise the economic potential of the September-to-December festive season by connecting tourists, Nigerians in the diaspora and local consumers with events and tourism experiences across the country.

Speaking at the event, Musawa said the government aimed to move beyond treating the festive period solely as a time for celebration and instead leverage it to create jobs, attract investment and generate business opportunities.

Musawa said, “This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar.”

She said tourism created opportunities across various sectors, including aviation, transportation, hospitality, entertainment, retail, technology and the creative industries.

“Every visitor creates a value chain — from aviation and transportation to hotels, restaurants, entertainment, retail, technology, artisans, and local communities. Within these value chains are opportunities for businesses, jobs, investment, and livelihoods,” the minister stated.

Musawa urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to upload their activities scheduled for September to December onto the national calendar.

She said the platform was designed to serve as a single destination for discovering tourism, cultural and lifestyle experiences across Nigeria.