Meta plans to begin charging users for certain artificial intelligence features as the company looks to build new AI-era revenue streams beyond digital advertising.

The paid offerings, which will apply to the Meta AI app and website, mark the latest step in Meta’s push to compete with rivals including openai, anthropic, and gemini.

Meta’s head of product,
Naomi Gleit, disclosed the subscription testing in an Instagram video, saying the plans would provide Meta AI users with “more capacity, bigger and more complex requests, and more room to create” for businesses and content creators.

Meta confirmed that its Meta One Plus subscription will cost $7.99 per month, while the higher-tier Meta One Premium plan will be priced at $19.99 monthly.

The premium package will provide users with additional computing capacity to generate more detailed responses, alongside access to advanced AI features.

Meta said it will continue offering a free version of the Meta AI app and website.

“We’re offering premium tools that allow you to enhance presence, supercharge content, automate tasks, and protect your brand,” Gleit said in the post. “We’re also thinking about how to bring this all together in a way that makes sense.”

Meta said it will begin testing its Meta AI subscription plans next month in Singapore, Guatemala and Bolivia.

The company launched a standalone Meta AI app in April last year, and chief executive Mark Zuckerberg said a month later that as the platform advances, Meta could introduce “a subscription service so that people can pay to use more compute.”